Pear VC Playbook

With the GTM practice, we help founders get into a sales mentality, master their pitching skills, and get the most critical connections to scale their business.

It doesn’t matter how good your product is if the world doesn’t know about it.

How we help

Customer discovery


At the beginning of your journey, we help you clearly identify and define problems and needs for your customer persona to refine and validate the business idea and make sure the opportunity is big enough to be worth pursuing it.

Prospecting and pipeline management


Successful companies have rigorous prospecting, lead generation, outbound and sales strategies tailored to the trends and behaviors of their particular vertical and industries.

Sales pitching


We help you perfect the art of pitching, as well as upgrading your sale collateral to drive conversions.

Pricing strategy


We help you think about how to package your value proposition in pricing tiers and to run experiments to find the most adequate business model and pricing points for each customer segment.

Unit economics optimization


We want you to build the foundation of a durable and sustainable business. Understanding and growing your gross and profit margins is a critical part of this journey.

Growth


To achieve sustainable growth, your LTV / CAC ratio has to be positive. We surround you with experts that will help you iterate and test different acquisition channels to build an efficient growth engine.

Contracts and negotiations


We know negotiations can be scary, we have been there. We want to be your partners on defining win-win outcomes and make sure that your legal paperwork protects your company in the long run.

Hiring and compensation


We refer candidates and support the hiring and compensation process so that you can build high performing sales teams.

Customer connections


We make sales, partnerships and strategic introductions that grow revenue and elevate your business.

Go-to-market leads

Go-to-market events & blogs