Go-to-market Services
With the GTM practice, we help founders get into a sales mentality, master their pitching skills, and get the most critical connections to scale their business.
It doesn’t matter how good your product is if the world doesn’t know about it.
How we help
Customer discovery
At the beginning of your journey, we help you clearly identify and define problems and needs for your customer persona to refine and validate the business idea and make sure the opportunity is big enough to be worth pursuing it.
Prospecting and pipeline management
Successful companies have rigorous prospecting, lead generation, outbound and sales strategies tailored to the trends and behaviors of their particular vertical and industries.
Sales pitching
We help you perfect the art of pitching, as well as upgrading your sale collateral to drive conversions.
Pricing strategy
We help you think how to package your value proposition in pricing tiers and to run experiments to find the most adequate business model and pricing points for each customer segment.
Unit economics optimization
We want you to build the foundation of a durable and sustainable business. Understanding and growing your gross and profit margins is a critical part of this journey.
Growth and marketing
To achieve sustainable growth, your LTV / CAC ratio has to be positive. We surround you with experts that will help you iterate and test different acquisition channels to build an efficient growth engine.
Contracts and negotiations
We know negotiations can be scary, we have been there. We want to be your partners on defining win-win outcomes and make sure that your legal paperwork protects your company in the long run.
Hiring and compensation
We refer candidates and support the hiring and compensation process so that you can build high performing sales teams.
Customer connections
We make sales, partnerships and strategic introductions that grow revenue and elevate your business.
Pear VC helped us navigate our strategic decision to move upmarket towards enterprise customers during an intense 6 months. They challenged us with tough questions and provided supportive mentoring, helping us grow our ACVS 18x and build a repeatable go-to-market motion that delivered 28% mom funnel growth in the new segment.
