The Pear Almanac
An early-stage founder’s guide.
How do I craft my pitch? When should I start marketing? How do I grow my company? The Pear Almanac is packed with key information that will get you started on the right foot and set you up for a more successful founder’s journey.
Product-market fit
A company has product-market fit when you’ve built a product people love and they can’t live without your product.
Product-market fit, Product & Engineering
5 Guidelines for Introducing Product Management to Your Company
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Product-market fit, Product & Engineering
Can You Describe—Exactly—the Problem You’re Solving?
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Product-market fit, Product & Engineering
A Method to Find “Product Market Fit” Before You Have A Product
Learn moreGo-to-market
Building a great product is not enough. You also need to figure out how to reach customers in an efficient and scalable way. It’s an iterative process that requires testing various approaches.
Go-to-market, Sales & Marketing
Building an effective sales strategy: Part 3 – Crafting the perfect customer pitch
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Go-to-market, Sales & Marketing
Building an effective sales strategy: Part 2 – Preparing for a customer meeting and leading it effectively
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Go-to-market, Sales & Marketing
Building an effective sales strategy for startups: Part 1 – Mastering a customer-centric sales approach and outreach strategy
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Hiring
We understand your first priority after raising capital is to make key hires. Hiring the right people quickly is a defining moment in building a successful company. Learn how to hire well beyond the early stage.
Hiring, Product & Engineering, People & Culture
15 Mistakes Startups Make When Building Their First Engineering Teams
Learn moreFundraising
Every founder needs to become an expert at fundraising to build a successful venture scale company. It’s not just about the tactics, but having the right foundation for your company and a compelling pitch that answers key questions about your market and generates excitement.
