PART 1 — The Big Picture It’s hard to get financing when you’re in the 0 to 1 stage. Even harder to become a category-defining company. We think it’s important to really understand why that’s true. You should know exactly what you’re getting into and be prepared for the reality of how hard this journey is before you embark on it.
PART 3 — From 0 to 0.5: Show us product love At 0, you have a big idea. At 0.5, you have a product that you can sell and you’re ready for seed stage financing. What we look for at this stage is product love. Believe it or not, there are quite specific signals for this that we’ll explain here.
PART 4 — From 0.5 to 1: Prove that you can systematically sell your product You’re readying yourself for Series A now. Your task is to prove two things: (1) someone who is not you can sell your product (2) you can optimize and scale that process. The most important thing you need to do is make a plan and measure your progress. We’ll walk you through it.