PR and Communications
PR plays a big role in building brands, but earning PR for your startup isn’t easy: it requires truly understanding your product and relaying it in a digestible way to the right people. We’re fully in your corner when it comes to helping you craft your PR and communications strategy.
How we help
Define your marketing strategy
We help you define your company’s goals, values, target audience, competitive landscape, and overall approach to marketing and communication. We can help you build your narrative and story to promote yourself when the time comes.
Provide PR 101 training and consult on press and media
Media can be a fast-paced, changing, and sometimes ambiguous situation. We can help you navigate the world of media. We provide PR 101 training and 1:1 coaching to help you land on the right PR approach for your startup.
Determine the appropriate journalists to target and nail your outreach strategy
We can help you narrow in on which journalists to reach out to and how to best engage with them. There are pros and cons to different types of PR, from exclusives to embargoes and more. We can work with you to choose the right path.
Create your brand strategy, messaging, and positioning
We can help you define your brand strategy to ensure consistency and cohesion in all brand-related activities. This includes identifying the unique value proposition of your brand and communicating it in a way that resonates with your target audience. We can also help you develop a clear and compelling message that communicates the brand’s key benefits and differentiators.
Teaming up with Pear for PR was a game-changer. The press world can be confusing, especially when you’re trying to craft a strategy and find the right reporters. But after a quick chat with Pear, everything clicked into place. It felt like we had a seasoned guide showing us the way. A heartfelt thanks to Pear!
Jill greatly helped us position our brand identity on our website to appeal to both our consumers and investors.