PR & Communications team

PR and Communications

PR plays a big role in building brands, but earning PR for your startup isn’t easy: it requires truly understanding your product and relaying it in a digestible way to the right people. We’re fully in your corner when it comes to helping you craft your PR and communications strategy. 

How we help

Define your marketing strategy

We help you define your company’s goals, values, target audience, competitive landscape, and overall approach to marketing and communication. We can help you build your narrative and story to promote yourself when the time comes.

Provide PR 101 training and consult on press and media

Media can be a fast-paced, changing, and sometimes ambiguous situation. We can help you navigate the world of media. We provide PR 101 training and 1:1 coaching to help you land on the right PR approach for your startup.

Determine the appropriate journalists to target and nail your outreach strategy

We can help you narrow in on which journalists to reach out to and how to best engage with them. There are pros and cons to different types of PR, from exclusives to embargoes and more. We can work with you to choose the right path.

Create your brand strategy, messaging, and positioning

We can help you define your brand strategy to ensure consistency and cohesion in all brand-related activities. This includes identifying the unique value proposition of your brand and communicating it in a way that resonates with your target audience. We can also help you develop a clear and compelling message that communicates the brand’s key benefits and differentiators.

Getting an article out like this is a goal we had months ago and steadily built towards. We worked with Jill to make a plan, build out the content, strategically outreach reporters, and present ourselves well in meetings with the reporter. She was always available for quick advice througout. I was close to launching straight to Twitter but she pushed us to be patient with the process. We could not have had this article published without her.

Rayan Krishnan Founder

Kevin Xu Portrait

Teaming up with Pear for PR was a game-changer. The press world can be confusing, especially when you’re trying to craft a strategy and find the right reporters. But after a quick chat with Pear, everything clicked into place. It felt like we had a seasoned guide showing us the way. A heartfelt thanks to Pear!

Kevin Xu Founder

Teres Portrait

Jill greatly helped us position our brand identity on our website to appeal to both our consumers and investors.

Tejes Srivalsan Cofounder & CEO

PR and Communications lead

View our full team
Jill Puente headshot

Jill Puente

Marketing Partner

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How we invest

How We Invest