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Frubana is revolutionizing the world of agriculture and the restaurant industry. The company's mission is to be the largest one-stop shop for restaurants in Latin America. They currently operate in Mexico (CDMX, Guadalajara, Puebla), Brazil (São Paulo, Belo Horizonte, Curitiba, Campinas) and Colombia (Bogotá, Barranquilla, Medellín), connecting rural suppliers to urban areas, through a digital platform with a wide portfolio of products for the restaurant sector.

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Frubana + Pear

The Frubana leaders are incredible entrepreneurs and leaders, which made our investment decision a no-brainer.

Latin America’s restaurant industry is 5% of the region’s GDP and 3.3% of its employment. Still, its supply chain is fragmented, and most restaurant owners cannot access affordable working capital loans.

Pear invested in Frubana because they were the only tech platform positioned to fill the longstanding need for access to fresh wholesale ingredients and seamless financing for restaurant owners to operate and grow their businesses.

The Frubana team worked out of our office space in San Francisco and joined us for many meals in their early company journey.



First Investment


Current Stage

Series C


Bogotá, Colombia


Fabian Gomez Gutierrez, CEO

Jeson Patel, CTO

Chris Boles, CLO

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Pear took us by the hand from day one, inspiring confidence and sharing business insights to navigate through our toughest moments. Sharing their office space in SF and having us over for dinner are a few examples of Pear's unique and unconditional support. Pear has nurtured Frubana to grow into a mature and resilient company.

Fabian Gomez Gutierrez CEO, Frubana