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Launched in 2012 as ZenPayroll, Gusto serves more than 200,000 businesses nationwide. Each year they process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible workplaces.

Through one easy, integrated platform, Gusto automates and simplifies payroll, benefits, and HR - all while providing expert support. Companies and employees alike get the peace of mind to do their best work.

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Gusto + Pear

When we first met Josh, Tomer, and Edward in 2012, we were struck by their passion for small businesses and their vision to streamline payroll systems.

Today, Gusto serves more than 100,000 businesses and annually processes tens of billions of dollars of payroll as well as employee benefits.


B2B, FinTech, SaaS

First Investment


Current Stage

Series E


San Francisco, CA

gusto photo

Gusto's mission is to create a world where work empowers a better life. By making the most complicated business tasks simple and personal, Gusto is reimagining payroll, benefits and human resources for modern companies.